Our Story

At Plate & Cloth, our mission is to redefine the relationship between restaurants and their communities by making restaurant merchandise more accessible, impactful, and seamless to manage. We are driven by our passion for supporting local businesses and our belief that restaurant merch is more than just apparel or accessories—it’s a way for fans to express their connection to the places they love and for restaurants to extend their story beyond the plate.

The idea for Plate & Cloth was born in New York City, inspired by our own experience as restaurant merch enthusiasts. While trying to purchase merch from a beloved local spot on the Upper East Side, we realized how many restaurants don’t offer their merch online—or even at all. We saw a gap in the market: if you aren’t physically present at these establishments, you lose the opportunity to showcase your support and carry a piece of the restaurant’s unique identity with you.

This challenge sparked an idea. Why not create a centralized marketplace where restaurants can easily sell their merchandise, and fans can effortlessly shop for merch from their favorite spots, no matter where they are in the world? With this vision in mind, we set out to build Plate & Cloth—a platform designed to celebrate restaurants and make their merch accessible to everyone.

But as we spoke with more restaurant owners, we learned about additional pain points. Many restaurants want to offer merchandise but are deterred by the complexities of designing, producing, storing, and managing inventory. The process often feels like a burden, leaving incredible opportunities untapped. We knew we could do more. That’s why Plate & Cloth evolved beyond a marketplace to provide full-service solutions for restaurants. We handle everything from production to inventory management and distribution, enabling restaurants to focus on what they do best—creating unforgettable dining experiences.

At Plate & Cloth, we see ourselves as more than a merch company. We are a partner to restaurants, helping them turn their merchandise into a tool for brand building, community engagement, and additional revenue. For consumers, we aim to become the go-to destination to discover and shop merch from restaurants worldwide, fostering a deeper connection with the culinary spots that bring them joy.

We believe in the power of food and merchandise to bring people together. By bridging the gap between restaurants and their fans, we strive to create a community where every diner can wear their loyalty proudly and every restaurant can thrive with ease. Together, we’re building a future where restaurant merch isn’t just an afterthought—it’s a meaningful part of the dining experience.

At Plate & Cloth, we’re here to celebrate restaurants, connect communities, and make every piece of merch count.